22 immutable laws of marketing tim ferriss
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His distillation of the key types of strategic power, how to find them, how to leverage them, and how to maintain them is a fantastic toolset for companies at every stage.” Hamilton Helmer's deeply incisive work will hopefully help correct that"ĭaniel Ek: "Hamilton Helmer is the best kind of big thinker – he offers great insights that you can turn into real world action.Īt Spotify the 7 Powers are widely used as we discuss new initiatives. However, I think this sometimes leads to insufficient importance being placed on strategy.
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Patrick Collison: "Correctly places enormous value on execution and on culture. He can't tell you what to invent, but he can and does show what it takes for a new invention to become a valuable business" Peter Thiel: "Hamilton Helmer understands that strategy starts with invention. Everyone is trying to eat your lunch, and if you don’t read 7 Powers you’re going to die a lot sooner." Reed Hastings: "The forces of competition are just incredibly strong.
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My only gripe is that he didn’t write this when we were in the early days of Box as it would have saved my ass countless times.” His advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A."Īaron Levie: “Elad jam packs every useful lesson about building and scaling companies in a single, digestible book. Max Levchin: "Armed with observations gathered scaling some of the most successful and important companies of Silicon Valley, Elad has no-nonsense, highly applicable advice to any operator transitioning a company from the proverbial garage to the next stage and beyond."īrian Armstrong: "Elad is one of the most experienced operators in Silicon Valley having seen numerous companies hit their inflection point. Reid Hoffman: "If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies."Īlexis Ohanian: " book is required reading"Ĭhris Dixon: “This is a great book that complements Peter Thiel’s classic Zero to One (an alternative title for Elad’s book would be “1 to n”).Įveryone interested in the growth stage of startups should read it.” Sam Altman: "I got to read an early copy of this, and have been waiting for it to come out so that I can recommend it to everyone" This book shares some of the key secrets for building mission-oriented, global businesses at speed." I can’t think of any other that so perfectly captures the specific challenges - and opportunities - that a company faces at every stage of growth. Vinod Khosla: "An insightful book on how to scale at a very fast pace and more importantly WHEN.Īlso explains why inefficient use of money can be important."Īnthony Pompliano: "No brainer pick up for every entrepreneur and investor."īrian Chesky: “The book the start-up world has been waiting for. It’s a fairly up-to-date book, which even talks about recent topics like cryptocurrencies."
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Sheryl Sandberg: "Blitzscaling shows how companies can build value for customers and shareholders in the digital age.Ī compelling inside view of how the new economy is being built and is transforming global business.”Ĭhangpeng Zhao: "This has been very helpful to Binance as we chart our growth as an organization.